Branded Traffic: Why Is It Important and How to Increase It?
Do you know Google fosters businesses that have an incredible brand presence? If customers search for your products or services by adding the brand name, Google will consider your brand trustworthy and rank it even if there are fewer links. It's the exact reason you can see famous brands on the first page of a search engine. So the best SEO company in Dubai aims not just to rank your website on the first page of the search engine but also to help your brand to be recognisable.
In this article, we will understand how to increase our branded traffic and take our SEO game to the next level
What is Branded Traffic?
Branded traffic is any traffic that comes to your website by typing the name of your brand. For example, if a visitor types best digital marketing company in Kerala and clicks on any website, it isn't branded traffic. However, if the visitor types 'Dmexperts' and clicks on the website, it means the visitor is branded traffic. These visitors are familiar with the brand name and trust the brand, so they add to the website's branded traffic, which drives Google to rank it higher.
The branded traffic is significant for any business due to the following reasons :
How Can You Increase Your Branded Traffic?
Branded traffic is an excellent way to enhance your online presence. However, to achieve the desired result, you will need the support of the best SEO company in Dubai. Here are some tips that you can use to increase the banded traffic of your website-
Pay Close Attention to The Content
It's rightly said that content is the king. If you have interesting content on your site that can entertain the audience and subtly introduce your brand name to them, it can be your first step towards welcoming branded traffic.
As a beginner, you can focus on increasing blog traffic. Serve as much entertaining and knowledgeable content as possible, and include the branded keywords to introduce your brand.
Be Aware of Local SEO
Local SEO can help you reach customers from your demographics, which means that you gain popularity in your locality, have a generous lot of return customers and begin to grow from there. It's because at least 46% of a Google search is from the same demographics. Therefore local SEO can help you create a brand name locally.
Working with the most successful local SEO keywords, local information, branded keywords and resonating with the likes of local audiences can help increase branded traffic locally.
Stay Consistent at Guest Posting
Guest blogging or posting means you can pay other high-ranking websites to publish your content on their site so that your website can enjoy a share of their traffic. You can either write long-form blogs to inform the audience about your products or services or use any other form of content to do the same.
As a guest contributor, you must ensure that you publish high-quality content on the website. You can subtly introduce the brand name, work with branded keywords, add industry jargon, and introduce links to welcome traffic to your site. The best digital marketing company in Dubai can help you achieve all these and will also be able to introduce you to high-ranking websites that are sure to bring traffic.
Collaborate
Partnership and collaboration have become sure-shot ways to increase traffic on the internet. You can regularly witness influencers talking about various brands in their content.
The best SEO company in Dubai can introduce you to many such influences who have an excellent reputation in front of the audience. If they talk extensively about your brand and the products, you can expect a substantial spike in traffic. Their viewers will search for your brand name and thus increase the branded traffic.
Conclusion
The best digital marketing company in Dubai have ample experience in increasing your SEO and branded traffic. Connecting with them can bring better results in a short time. Therefore, wait no longer and connect with us to get the most branded traffic on your website.